Not a long time ago I wrote an article on this website about the future of laptop and desktop sales figures and the future of the computers. Since then I’ve noticed a new trend in the UK. The computers have actually become more expensive.
Everyone have probably seen full page Dell advertisements selling desktops and laptops, with some special discounts in them. These ads appear more often in the run-up to big holidays or during the discount seasons. The beginning of February is neither and I was firstly mildly surprised to see the ad but then have got very surpreised when looked at the prices. They have substantially gone up. The desktop with the old and tired Intel Pentium processor would now cost as a computer with Intel Pentium Core 2 Duo processor. And the price of the desktop with Pentium Core 2 Quad - the top processor on the domestic market at the moment - has shot up by about 200 pounds!
The explanation for this is the currency exchange rate between the pound and the dollar. The prices of electronic goods are always set in dollars on the world markets. For example have a look at any Chinese or Asian website dedicated to the computers and electronic devices. All the prices are shown there in US dollars. In the UK, we have enjoyed a long period of high pound when global prices have been falling, which was making the goods we were buying even cheaper. The quick drop of the pound was like a bucket of the cold water overturned on our heads.
Obviously, Dell cannot and will not be able to buy the components for the computers at last year pound prices. Obviously, they cannot pay their workforce last year salaries. The pound sterling has dropped against all major world currencies including euro, dollar, yen and even Chinese yuan. If Dell’s factories are in China, they will need to spend more pounds to pay their workers to make the computers for the UK market.
This is a true reality of life. And the trend of imported goods getting more and more expensive is going to continue affecting not only computers and electronics but also clothing, food (it’s already happening everywhere), services, transportation etc.
The only hope is that this downward pound trend is a temporary occurrence and as British economy start to recover, so will the pound sterling. Within the several following years I don’t expect it to recover fully to the pre-crisis levels against dollar and euro but I do expect some substantial recovery. This will eventually ease the inflation pressure caused by the low pound and bring the cost of laptops and desktops down. So in the meantime I wouldn’t advise to buy a new computer, at least from Dell, but would advise to wait a couple of years. Do it if you can but if you can’t, just do some shopping around and see - maybe someone’s still offering laptops and desktops at high pound prices.





February 4th, 2009 - 1:42 pm
This will hurt for sure.
February 6th, 2009 - 3:39 am
Bad time to be needing a laptop I guess. Just found your blog through Google, and I have to say I thoroughly enjoy it. I’ve subscribed and I can’t wait for your next post!
February 7th, 2009 - 5:59 am
Ya you are right & also small company are getting small work & this high price really heard now…..
February 10th, 2009 - 10:21 am
Importing anything into the country has now become much more expensive than 12 months ago. The only help is a slightly lower vat for import which amounts to nothing. There are some good deals on ebay for PC desktop units, that if you don’t mind getting a monitor yourself work out very reasonable. The components seem OK they don’t come with Intel processors, but my current machine is an Athlon so I have no problem with their chip.
February 11th, 2009 - 3:57 am
We have been dealing with a weak dollar here in the US for some time and hopefully will turn the corner before the rest of the world or at least at the same time China begins to grow at 12% again.
February 11th, 2009 - 7:41 am
well thanks for sharing i am a newbie in programming and very desperate for a reasonable notebook.
February 13th, 2009 - 6:22 am
I hope this post brings a bit of good news to you folks in the UK. Here in California the housing market has started to rebound. Foreclosures that were sitting empty, are once again being bought up and occupied. This was one of the catalysts of the American economy meltdown, and then seemingly to other shores. So hang in there UK, there’s perhaps hope on the horizon.
February 13th, 2009 - 8:11 am
@Tony: Thank you. Low pound has hit this country hard. It’s good for the government but the ordinary people only see highly increased prices on products imported from abroad. I often go to CostCo - an American supermarket chain - and prices there just shot up on everything during the last couple of months.
To keep prices low, Dell in the UK started to sell Pentiums again - this is unbelievable.
The news from California is a good news and I hope we’ll soon get out of this recession mess.
February 13th, 2009 - 12:11 pm
As long as the financial crisis stretches out top the second and third quarter of the year,we’ll continue to see prices of not just electronics plunge.
As of today the pounds has gone a 2 pence down compared to the dollar..What’s really happening?